How did the idea for your business come about?
Through depression and anxiety I hit rock bottom some time ago and baking became my therapy. My father is a retired baker in Germany and creativity has always been my passion. My husband started putting on weight from all my baked goods and he suggested selling it. And that’s how it all started.
Can you describe/outline your typical day?
I wake up between 2.30-5.30am Monday to Saturday and start making my dough for the day. I bake until 8am in between that time I also get our three kids ready for school. By 8.30am I normally arrive at the Godinymayin Yijard Rivers Arts & Culture Centre to sell my food at The Espresso Nook cafe. I usually stay until 2.30-3pm and after that I drive home, prepare cookies and things I can freeze or have to freeze. My family time is from 4.30-7.30pm, after that I’ll check and answer emails, order ingredients and/ or check new recipes out until roughly 9pm, it really depends on what I have on for the next day. 11pm is my bedtime.
What tricks have you discovered to keep you focused and productive in your day-to-day schedule?
The love to my job. Sometimes I feel guilty calling it work, because it’s so much fun. I’m so passionate about it that it just comes naturally.
What has been your most satisfying moment in business?
The smile on people’s faces when they taste my food.
Who has been your greatest inspiration?
Definitely my Dad. I want to carry his legacy on. He has been a great role model in terms of solving problems, showing patience and guiding me on work and family life balance. He is also my biggest fan.